Crowdsourcing: Victorinox on Jovoto plateform for a new Design Contest

For the second year, Victorinox is experiencing a crowdsourcing contest for designing the new collection of classic knives.

Contestants have to create new design that will be bought mainly by a young (16 to 38-year-old) mostly femaletarget group, using the latest fashion trends and new motifs.

Discover the competion, the rules and how to participate: http://victorinox2013.jovoto.com/